Hello Friends and Family,
Link to this year's index by clicking here.
Barrett-Jackson Auto Auction, Part 3 |
Continuing our tour of the cars up for auction, we encounter a 1930 LaSalle from General Motors. It was a "tweener" model — to fill the marketing gap between Buick and Cadillac (product families in order of cheapest to most expensive — Chevrolet, Pontiac, Oakland, Oldsmobile, Viking, Marquette, Buick, LaSalle, Cadillac). Harley Earl was chosen to design the LaSalle. Prior to Earl, automakers did not put much importance in the styling of the body — thus he is widely regarded as the father (or is it grandfather) of modern automotive styling — establishing GM's Art & Color Studios, that still guide General Motors' designs to this day.
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This product line was offered in a full-range of body styles, including Fisher and Fleetwood Metal Body-built custom designs. The roadster could also be ordered in two-tone color combinations, at a time when dark colors like black and navy blue were still the most familiar colors produced by manufacturers. Earl's design even included a nod to the inspirational Hispano-Suiza, with the marque's circled trademark "LaS" cast into the horizontal tie bar between the front lights. Note the mesh stone guard designed to protect the radiator. |
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An interesting bit of trivia — The LaSalle was honored in the opening theme song to the popular 1971-79 television show All In The Family. In the song "Those Were the Days", Archie and Edith Bunker lament a simpler time, with the song's closing line "Gee, our old LaSalle ran great. Those were the days." After the first season, the song was re-recorded with the syllables in this line clearly enunciated, after viewers complained they could not understand the words. |
According to Wikipedia, "Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest automobile brands in the world. Depending on how one chooses to measure, Cadillac is arguably older than Buick." Cadillac was founded in 1902 by Henry Leland, a master mechanic and entrepreneur, who named the company after his ancestor, Antoine de la Mothe, Sieur de Cadillac, the founder of the city of Detroit. The company's crest is based on a coat of arms that he had created at the time of his marriage in Quebec in 1687. General Motors purchased the company in 1909 and within six years, Cadillac had laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts while simultaneously establishing itself as America's premier luxury car. |
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However, in 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales. By elevating DeSoto, it received Chrysler's streamlined 1934 Airflow bodies. But, on the shorter DeSoto wheelbase, the design was a disaster and was unpopular with consumers. Unlike Chrysler, which still had more traditional models to fall back on, DeSoto was hobbled by the Airflow design until the 1935 Airstream arrived. One interesting detail of this vehicle was the paint job. I do not know the details but it appeared to have different shades based on where you were standing — gray, blue and even purple. Curious. To be continued...
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Life is good.
Aloha,
B. David
P. S., All photos and text © B. David Cathell Photography, Inc. — www.bdavidcathell.com